Driven by the wave of digitalization, museums are gradually crossing the boundaries between physical and digital, bringing visitors an unprecedented immersive experience. Fair Oaks Farm, as an agricultural organization integrating tourism and education, is presenting agricultural knowledge to the public in a vivid and interesting way through innovative technological means.
Founded in 2004, Fair Oaks Farm is committed to letting the public understand the importance and production process of agriculture through visits and personal experiences. In recent years, the farm has been exploring new ways to use digital technology to enhance the visitor experience. In January 2023, Fair Oaks Farm joined hands with BrightSign and Nexmosphere to create a new digital experience system. The system uses motion sensing, RFID technology and cloud-based software to provide visitors with personalized and dynamic content, greatly improving visitor participation and satisfaction.
In this digital experience system, BrightSign's digital player plays a core role. Fair Oaks Farm deployed 14 digital players in the museum, replacing the original mini computers, bringing richer and more personalized content to visitors. These digital players not only support multiple screen types and resolutions, but also have powerful content management and update functions, allowing museum management to easily develop and control display content.
At the same time, the application of RFID technology has also added new highlights to the visitor experience. Visitors can enjoy a personalized agricultural experience by carrying RFID tags to trigger customized videos or games specific to them. The application of this technology not only enhances the sense of participation of visitors, but also provides farms with more opportunities to understand visitors' needs and behaviors.
In the museum of Fair Oaks Farm, visitors can experience agricultural production processes such as dairy farming, crop planting and pig farming. Through the digital experience system, visitors can understand agricultural knowledge more intuitively and feel the hardships and fun of agricultural production. For example, in the dairy farming exhibition area, visitors can learn about dairy farmers in different states through touch screen maps; in the crop adventure exhibition area, visitors can experience the process and hardships of crop growth in person.
In addition, Fair Oaks Farm is constantly exploring new technological applications. The farm is planning to further expand the scope of RFID applications and try to apply more emerging technologies to the field of visitor experience. With the continuous advancement of technology and the changing needs of tourists, Fair Oaks Farm will continue to innovate and improve the digital experience system to bring tourists a richer and more interesting agricultural experience.
Fair Oaks Farm's digitalization attempt not only enhances the tourist experience, but also provides a new way for agricultural education and publicity. Through the application of digital technology, the farm can better convey agricultural knowledge to the public and increase the public's awareness and attention to agriculture.
At the same time, this innovative approach has also attracted more tourists to visit and experience, bringing more development opportunities and challenges to the farm. In the future, Fair Oaks Farm will continue to uphold the concept of innovation and development, and continue to explore the application of digital technology in agricultural education and tourism.
